Bobule
Bobule is a Slovak manufacturer of premium organic products made from berry fruits. This brand is special to us not only because of its products, which have made it one of the leaders in its segment, but especially because we have been involved with it from the very beginning, growing alongside it. From the first proposals for the brand name, products, and packaging to expanding sales into retail chains and foreign markets. Discover our work and shared journey with the Bobule brand.
Brand / Logo / Naming
The goal was to create a name that is Slovak, feels organic, and is memorable. We were searching for a fitting and punchy word. After many brainstorming sessions and name variations, it came to us. Simply a word that resonates in your ears, and you just know the brand has to be called this way: BOBULE (meaning „berries“).
Creation of Product Lines
As part of creating the product line, we were involved in the process of selecting glass, closures, and setting specific volumes and flavors. We took into account the current market situation, competition, but mainly the premium quality of the products, which we wanted to differentiate the brand from ordinary packaging and design. We created 5 basic product lines.
Packaging – Product Design
We connected the individual product lines with a basic color palette, which we defined based on the connection to the specific fruit they originated from. For products that have significant health benefits, we created clean packaging design that, on the one hand, evoked a medicinal feel, while at the same time appeared modern, fresh, and reflected the organic quality and natural origin of the juices.
Creating Product Photography
After producing the first products, we began preparing promotional materials. In addition to individual product photos of specific products, we created a series of „mood“ photos with still life for each product line. In creating the product photos, we wanted to connect Bobule products with another already established Slovak brand to strengthen the brand’s image. Thus, we created a series of photos with the world-renowned Slovak glass manufacturer RONA.
Creating Video Content
For the needs of PPC campaigns and creating the e-shop, we also worked diligently on video production for individual sales channels. Since the brand was new, we knew that the best way to introduce it to the customer was to take them to its roots. Therefore, we created an „introduction video“ that guides the viewer through the cultivation and harvesting of the fruits and shows the entire process of producing organic juice of the highest possible quality. In addition, we created a number of video recipes, event reports, and even an interesting mini-documentary about sea buckthorn.
Website and E-shop for Healthy Nutrition Products
The primary goal of the website with custom design was a functional, fast, and clear e-shop that is fully automated and doesn’t add any unnecessary work or worries for the client. In addition to that, we are building long-term brand awareness, which also includes regular and high-quality SEO optimization. Thanks to this, for example, today when searching for information about superfoods like sea buckthorn or chokeberry, you will mainly come across articles and information from the Bobule website.
Website Features
- Clear e-shop with a payment gateway, connected to an external warehouse and automated order fulfillment
- Responsive design for PC, tablet, and mobile
- Custom-created graphic elements and icons
- Integration with social networks
- Blog system
- Option for an online consultation service
- Regular SEO optimization
- Active elements to trigger actions on the site
- CMS system for easy and user-friendly website management
