Nutritional supplement Jodis
JODIS® is a nutritional supplement that helps pregnant and lactating women in particular to ensure optimal iodine intake. When the client approached us, Jodis had been operating on the Slovak and partially Czech market for a few years. From the beginning, we saw great potential in the product and decided to embark on a complete rebranding that would elevate the entire brand to a modern, premium and easily recognizable nutritional supplement. Together we created and selected the logo, color design, bottles, caps… A completely new custom website was just the icing on the cake.
Rebranding – logo, design manual, advertising items, packaging and labels
The first and one of the fundamental steps was creating a logo, choosing a font, colors, packaging, bottles and labels. The result is a simple, clean and memorable logo along with a miniature version of the letter “J” for certain type of locations. Jodis consists of two products, each of which received its own new color range corresponding to the target group (powder pink for mothers, “medical” green for followers of a healthy lifestyle or endocrinology patients).
The project also included the creation of a lot of graphic material – labels, packaging, posters, flyers, various advertising items, but also a useful week-by-week pregnancy guide.
Product photos, website photos, advertising photos
During the duration of the project, we created different types of photos as needed:
- product photos for e-shop, website, advertising items or printed matter;
- studio photos with extras for the website, PR campaigns and social networks;
- advertising photos for the needs of online campaigns and social networks.
Videoproduction
We created a series of educational and advertising videos for the client in cooperation with selected experts – a leading endocrinologist and a pediatrician. At the same time, we created an engaging mini-documentary that presents the importance of iodine for humans in a cross-section of Slovak history.
Copywriting for website
As with every website, in the case of jodis.sk, we focused on quality copywriting in the entire content of the page. Part of the submission was SEO optimization and a blogging section filled with dozens of thematic articles – for example, the article Are you breastfeeding and doing sports at the same time? Advice for active mothers. At the same time, we launched several PR campaigns for the client, which included PR articles in online magazines focused on health or mothers. One of them was an article on the popular najmama.sk portal.
Website and e-shop for nutritional supplements
The culmination of the first phase of the project was the launch of a new website also serving as an e-shop with nutritional supplements. The customized website in a new design and color had several functionalities:
- a clear e-shop with a payment gateway adapted to the specific requirements of the client responsive design for PC,
- tablet and mobile custom-made
- graphic elements and icons
- connection to social networks
- blogging system
- the possibility of using an online consultation
- SEO optimization and preparation for launching online campaigns
- active elements to trigger an action on the page
- CMS system for simple and user-friendly website management.
www.jodis.sk
Online marketing – socials and Google Ads
We created and pre-prepared accounts on social networks for the client, to which we added the first advertising posts, or they created the feed and the concept of adding posts. At the same time, we established a Google Ads account and launched the first advertising campaigns in the content and search networks.
Offline marketing
For the client, in addition to online activities, we began to actively search for and negotiate terms for the sale or promotion of the product through new offline channels – drugstores, pharmacy symposia, stores with children’s assortment, pharmacies, etc.
