Bobule

Bobule is a Slovak manufacturer of premium organic products made from berry fruits. This brand is special to us not only because of its products, which have made it one of the leaders in its segment, but especially because we have been involved with it from the very beginning, growing alongside it. From the first proposals for the brand name, products, and packaging to expanding sales into retail chains and foreign markets. Discover our work and shared journey with the Bobule brand.

Brand / Logo / Naming

The goal was to create a name that is Slovak, feels organic, and is memorable. We were searching for a fitting and punchy word. After many brainstorming sessions and name variations, it came to us. Simply a word that resonates in your ears, and you just know the brand has to be called this way: BOBULE (meaning “berries”).

Creation of Product Lines

As part of creating the product line, we were involved in the process of selecting glass, closures, and setting specific volumes and flavors. We took into account the current market situation, competition, but mainly the premium quality of the products, which we wanted to differentiate the brand from ordinary packaging and design. We created 5 basic product lines.

Packaging – Product Design

We connected the individual product lines with a basic color palette, which we defined based on the connection to the specific fruit they originated from. For products that have significant health benefits, we created clean packaging design that, on the one hand, evoked a medicinal feel, while at the same time appeared modern, fresh, and reflected the organic quality and natural origin of the juices.

Creating Product Photography

After producing the first products, we began preparing promotional materials. In addition to individual product photos of specific products, we created a series of “mood” photos with still life for each product line. In creating the product photos, we wanted to connect Bobule products with another already established Slovak brand to strengthen the brand’s image. Thus, we created a series of photos with the world-renowned Slovak glass manufacturer RONA.

Creating Video Content

For the needs of PPC campaigns and creating the e-shop, we also worked diligently on video production for individual sales channels. Since the brand was new, we knew that the best way to introduce it to the customer was to take them to its roots. Therefore, we created an “introduction video” that guides the viewer through the cultivation and harvesting of the fruits and shows the entire process of producing organic juice of the highest possible quality. In addition, we created a number of video recipes, event reports, and even an interesting mini-documentary about sea buckthorn.

Website and E-shop for Healthy Nutrition Products

The primary goal of the website with custom design was a functional, fast, and clear e-shop that is fully automated and doesn’t add any unnecessary work or worries for the client. In addition to that, we are building long-term brand awareness, which also includes regular and high-quality SEO optimization. Thanks to this, for example, today when searching for information about superfoods like sea buckthorn or chokeberry, you will mainly come across articles and information from the Bobule website.

Website Features

• Clear e-shop with a payment gateway, connected to an external warehouse and automated order fulfillment
• Responsive design for PC, tablet, and mobile
• Custom-created graphic elements and icons
• Integration with social networks
• Blog system
• Option for an online consultation service
• Regular SEO optimization
• Active elements to trigger actions on the site
• CMS system for easy and user-friendly website management

www.bobule.sk

SEO activities

Brand, product creation – from the first proposals for the brand name, products and packaging to the expansion of sales to retail chains and foreign markets

Achieving the first position on Google with 36 words, the TOP 10 is a website with 209 words
The client is displayed in the first position on Google for the words organic juices, blueberry juice, cranberry juice, fresh sea buckthorn, organic sea buckthorn juice, black chokeberry, goji berries, fruit baby food, fruit jams, sea buckthorn + equivalents of these words.

Increase in active website users by 150% in 2021-2023
In 2021-2023, we are tracking an increase in the number of active website users on Google from 11,599 to 29,045.

Increase in website views on Google by 54% in 2021-2023
In 2021-2023, we are tracking an increase in the number of website views on Google from 189,623 to 292,634.

Increase in active users on the e-shop by 186% in 2021-2023
In 2021-2023, we are tracking an increase in the number of active users on the e-shop from 6,568 to 18,812.

The most visited subpages of the client’s website in the top 5 are blog articles that link to products